With businesses becoming more and more international, many western companies are moving further into the Asian market while Eastern manufacturers themselves are not just a sweatshop of big business anymore – they are willing to represent themselves to the European and American consumers and obtain their rightful segment at the market. But no matter, how different they are, both Eastern and Western entrepreneurs are facing the same problem while trying to enter a new market. They have to explore new means to represent themselves to the new customer. And while the whole business and financial world are firmly and surely mowing online, website design Thailand appears to be the main (if not the only) way to reach out to new potential customers. The thing is, Eastern and Western cultures, though deeply incorporated, remain pretty different. The main reason for most foreign companies to fail at the new market is their aesthetics that differs from the local visions. Let`s say an American that opens a Chinese website simply won`t understand what to look at (not only due to the language barriers but simply because of the dynamic and flashy design which is quite unconventional for a Western eye). At the same time, an Asian consumer who is browsing a European-made website will most probably point out its monochromatic homogeneous, even boring, design.
Bangkok – the borderline between two worlds
Bangkok has a very unique place between two ground Webdesign dogmas. Here websites are made considering the aesthetics and principles of two different visions while keeping the Webdesign in the international trend frame.
The most important feature for a modern Webdesign is the loading speed of the website. And here we face the main contraversion. Open a Chinese or Japanese website and… wait. Due to the traditional love of heavy images and dynamic flash animation, most Asian sites are widely known for their extended loading time. At the same time, Google, the most powerful and widely-used search engine in the world has recently set the loading speed as the main factor of the website evaluation. In other words, two websites with the same content and tagging will be indexed differently according to their loading speed.
The main features that influence the loading speed are the size of visual content (aka images and video files) and the coding. As long as the visual content remains the main issue of Asian Webdesign, most studios and independent developers in Bangkoks have now concentrated at cleaning their coding out, making it more elegant and acceptable from the point of modern search engine demands. The wide practice of building websites at the numerous CMS platforms allows also the using plug-ins that help to minimize the load of the visual content without compromising on its quality.
Another important trend that is now widely adopted by web designers of Bangkok is the mobile device adaptivity of the websites. It is widely known that modern users mostly browse the web using their mobile devices – smartphones, planchettes, etc. But mobile-adapted websites have such a great meaning not due to physical users. While the competition between different search engines is growing. Google has adopted a new policy. It is providing users who are browsing from mobile devices access to the adapted sites first. Knowing the growing statistics of mobile browsing, it is safe to claim that due to this policy, websites that are not adapted for a mobile device are simply thrown out of the competition. Asia has always been the leading region in developing introducing mobile devices, which is why mobile adaptivity has become a distinguishing feature of Bangkok-based Webdesign long time before Google has made it an inevitable feature in the western online space.