To determine consumer’s behavior towards buying furniture is still a “puzzle” for producers. To satisfy all consumers with his product is almost impossible, but surveys and research are carried out to meet the maximum wants of some groups of consumers to a larger extent. People’s preferences rely on their own circumstances, keeping a major factor of budgeting in their consideration. On the other hand, manufacturers are also changing their strategies with the changing landscape of the market. They are always struggling to come up with new ideas in order to expand the demand in the market.
There are some driving forces like budget, available space, customs, and geography, etc. which designs the preferences of people. If a person’s financial position is weak, he will choose that set of furniture which is affordable for him, irrespective of his desire. Similarly, a person living in a congested space can’t buy a furniture set up which occupies more space than the available space for him. People in the rural areas preferred to have simple types of furniture while in urban areas due to advanced life style, decorate their homes with lavishing furniture setup.
In this era of digitalization, people have a number of sources to find out the exact product that meets their requirement. Online stores, websites, electronic, and print media offer variety of product combinations on one click from your mobile. It is also worthy for manufacturer to offer their products to hundreds of thousands of people all over the world and determine their preferences. People, where these sources are not available usually visit nearest furniture markets and bargain directly with sellers. Presently, some of the common preferences of people in buying furniture are listed below.
Economical:
It is a mandatory aspect for each customer while buying furniture set up for home or office. Everyone looks for different options and replaces one with another pair of products to adjust their desire with the money in hand. No one can go for that price level which is beyond his financial capacity.
Quality:
No one wants to compromise on the quality of furniture. If it is of substandard, then whatever its design or color may be, no one will bring it to his home. To overcome this concern of customers, mostly companies assure money back guarantee. Apart from this, companies are competing to provide high-quality with low cost to attract customer’s attention.
Environmentally Safe:
Some furniture items contain toxic elements like formaldehyde and benzene chemicals which are volatile in nature can harm the environment. Décor with a safe environment always remains a good option for furniture’s consumers.
Colors and Designs:
One of the prime preferences of people is the color and design of furniture. Variety in colour and design forced consumers to choose in available options. Everyone is trying to find a compatible colour and design to the theme of his house of office. Look and elegance is a major aspect in buying furniture.
Durability:
People with low income, who can’t afford replacement in the short term, always look for durability rather than other factors. Evergreen and long term usable is what they look for. They do not have any desire for new arrivals in near future. In contrast, rich people replace the existence of furniture with latest arrival, irrespective of the time duration and condition of furniture.
Easy to Clean:
Due to a busy schedule, the rate of cleaning is also utmost important. Furniture with an easy cleaning feature is liked by customers. Hygienically, it is incredibly important, particularly, in the areas like hospitals. Regular cleaning keeps it away from germs.
Smart Furniture:
The idea of smart furniture has also now been materialized and smart furniture is available in the market. These are particularly designed to save the space occupied by classical furniture, and adjust everywhere with little effort. It can also perform multi functions at a time. Its’ advance look, space saving benefit and multifunctional role makes it number one choice for customers.
Above are some of the preferences that people keep in consideration while buying in furniture, but it is harsh to find all in one. People prefer one over other according to their needs and capacity.
