In the competitive real estate market, lead generation can be complex. Similarly, agents and brokers can feel overwhelmed when determining what to include in their marketing strategy, given the rapid pace at which technology is developing in the real estate industry. For this reason, it’s crucial to periodically stand back and remember the more comprehensive picture—the fundamental strategies that tie your game plan together.
Here are the top 5 most effective lead generation strategies used in digital marketing used for the real estate market that is continually changing, giving you the means to keep the customers coming in:
- Utilizing favorable customer reviews
- Using Real estate social media to boost traffic and awareness
- Creating a Successful Video Marketing Plan
- Volunteer Work to Build Local Presence
What is lead generation for real estate?
Let’s first define a lead generation in the context of real estate before we delve further into these tactics. Finding the proper software and websites to use and utilizing different customer experience tactics are some issues faced by experts in digital marketing for real estate. Lead generation is essential to any real estate marketing plan, especially in digital marketing for real estate.
Leveraging Positive Customer Feedback
Customer reviews and testimonials do an excellent job of creating your reputation by letting your outcomes speak for themselves. You can use the great experiences of your customers to play a considerable PR role by getting the word out about them! As per the growth marketing agency experts, you should create films with consumer feedback, post testimonials on popular real estate networks, and create a review page on your website to explore internal and external choices.
Social media image has become essential to any marketer’s strategy as modern digital marketing for real estate has become increasingly digital.
As per the growth marketing agency experts, the obvious choice is LinkedIn because it is more focused on professional networking, but Instagram and Twitter can also be used to generate significant traffic and awareness. You can stay relevant and reachable in the day-to-day lives of any possible clients by utilizing specific Instagram methods in combination with lovely graphics and brief, short posts!
Lead segmentation and digital marketing for real estate can help with this. As per the growth marketing agency experts, you can segment your leads using the following criteria:
- Their “hotness” or “coldness” (how much they interact with your content, site, social media, etc.)
- Buyer personas or, even better, demographics
- Particular actions, such as signing up for your mailing list or downloading a specific e-guide
Developing an Effective Video Marketing Strategy
You may be surprised that 73% of homeowners believe they are more likely to market their house with a real estate agent who offers to make a video for them. As per the flowchart of current plans of digital marketing for real estate, videos increase site visitors’ time spent there by two to three times and the number of visitors to an agent’s site by two to three times. Fortunately, there are several ways to include video in a marketing strategy:
- Customer interviews
- Live Q&A streaming
- Videos with general and how-to information
- Profiles of agents
- Annual evaluations
- Videos of nearby community activities
Community Service to Establish Local Presence
As previously said, keeping up with neighborhood happenings effectively draws attention to a realtor’s website and social media accounts. Furthering your involvement in your community is a fantastic approach to establishing yourself as a local presence and building a solid reputation around your name, but sometimes more is needed. In the end, as per the growth marketing agency experts, getting to know the areas where they work and sell and developing a local presence may benefit an agent in the following ways:
- Supporting neighborhood events like park fairs or school concerts
- Participating in charity work or organizing gatherings for it
- Conducting podcasts
- Aiming for local media coverage by pitching ideas to nearby reporters and purchasing radio or television ad segments
The generation of real estate leads drives a successful real estate firm. In an ideal scenario, combining several real estate lead generation techniques to gather leads assures a constant flow of potential new customers for your firm.