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4 Tips To Design a Compelling Sign for Your Small Business

by Daniel Pauly

Signs are much more than simple labels marking the names of different companies. The font, colors, and graphics you use in your business’s signage impact your company’s overall brand and send messages to passersby. Whether you wish to share a subtle communication or make a bold statement, it’s important that you carefully design any sign you post for the public to see. Consider four tips that may help you create signs that effectively further your business’s mission.

  1. Be Unique

When you visit a sign shop near Toronto, it’s important that you leave with signage that does not look like that of another business, especially one that is in your area or industry. This means that the usual fonts and color schemes must be altered in some way to make them belong to your business alone.

  1. Prioritize Readability

Exterior signs’ primary purpose is to draw consumers’ attention to your store. To accomplish this, travelers must be able to easily decipher each word on your sign. Make sure to use large letters, especially if people may see your sign from the highway. Additionally, double check that the font and background contrast sufficiently.

  1. Stick to Your Brand

If your company already has signage, a website, or advertisements of any kind, make sure the name of your company is represented the same way in each instance. This ensures that consumers can make connections between your storefront and your involvement in other areas.

  1. Make It Noticeable

Finally, consider what you can do to make your sign as eye-catching as possible. If passersby aren’t already looking for your store, what will cause them to consider stopping by? Bright colors and uncommon fonts may be helpful here, but it is also a good idea to think of ways to communicate the type of business you run through the design of your signage.

First impressions are everything when it comes to forming relationships with customers. Make sure your business starts off on the right foot with an alluring sign.