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What Are Some Great Examples of Experiential Marketing?

by Daniel Pauly

Did you know that 3.5 billion people around the world use the internet? If you own a business there are so many ways for you to market it and get your brand in front of people. There are several experiential marketing examples that you should be familiar with.

Keep reading to learn everything there is to know about experiential marketing examples.

What Is Experiential Marketing?

You might have heard of an experiential marketing agency or have heard the term experiential marketing but you are not sure what it is. The simplest definition is that this type of marketing is having direct engagement with your customers or potential customers in a way that they won’t forget.

The great thing is that experiential marketing campaigns have shown to truly boost a companies ROI (return on investment) showing how effective this type of marketing can be.

Here are some innovative experiential marketing examples that well-known brands have done in the past.

IKEA

In 2011, IKEA found that there was a group on Facebook called “I wanna have a sleepover in IKEA.” They decided to invite 100 winners out of that group to go sleepover in the furniture warehouse in the UK.

All of the winners got massages, manicures, and goodie bags. They even had a reality TV start come by and read everyone a bedtime story. This was a great example of using social media for experiential marketing.

Royal Caribbean

In 2014, when Royal Caribbean launched its ship called Quantum of the Seas they introduced the Virtual Balcony. Every interior stateroom has 80 inch 4k screens on one of the walls and these screens stream live ocean views and sounds.

For those that cruise on a tighter budget and can only afford an interior room, this is a brilliant experiential marketing idea.

Vans

This well-known sneaker brand decided to host several House of Vans pop-up locations in skateparks. They hosted these pop-ups in major cities like Chicago and New York City. this was a great place for skateboarders to connect, listen to live music, meet up, and of course shred.

Vans used the opportunity to also promote their new shoe line at the time that was in honor of David Bowie. This was a marketing genius for Vans because they identified the hobbies that the majority of their customers share and they embraced them. They understood that they had a large skateboarding audience which helped them create an event to reward them and intrigue other skateboarders that might not yet be wearing Vans.

Feeling Like an Experiential Marketing Pro?

We hope that now that you learned a few examples of experiential marketing, we have your wheels spinning with creativity. The key is to have fun while you are creating your campaign because it will come through in your marketing.

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