Why you need SEO to offset paid ads

Why you need SEO to offset paid ads


PPC campaigns are great because they allow you to test different variations and can be used to help boost your website’s ranking. But what happens when you run out of budget? Get a Free SEO – PPC Audit from Spark Factory.

There are many reasons why you should invest in SEO to offset the cost of paid ads:

  1. Google is the default starting point for most searches and there’s no additional cost to use it.
  2. You have complete control over what appears on your site, vs what appears on Google’s results page or other sites.
  3. Your website will rank higher for free, which means more traffic and conversions for free!
  4. You can start small with a few keywords and build up from there – it doesn’t take much time or knowledge to get started!
  5. If you already have an established PPC campaign with a budget then investing in SEO is a great way to offset these costs as well as boost revenue if your PPC campaign has stopped working or has gone stale (which does happen sometimes).

Paid ads are a great way to attract customers and get your brand out there. However, they do come with a pretty hefty price tag.

If you want to offset the cost of paid ads, then you need to invest in SEO.

SEO is the process of optimizing your site for search engines to ensure that it ranks high for relevant keywords and phrases. It’s important that you have an optimized site because it will give users a better experience when they visit your site. It also helps with conversions because users who find what they’re looking for on your site will be more likely to buy from you.

There are many different types of websites that can benefit from SEO:

Businesses that sell products online should have an optimized website so that users can easily find their products when they search online. A well-optimized website will help you convert more visitors into customers and increase sales revenue.

When you’re running a business, you have to spend money to make money. If you think about it, that’s the case with any kind of marketing strategy.

The question is: where does your money work best?

If you’re not familiar with SEO (search engine optimization), it’s a way to get more traffic and sales from Google and other search engines like Bing and Yahoo. The idea is that if people can find your business on their own, they’re more likely to buy from you than if they have to click on an ad or pay for something first.

On the other hand, if you pay for ads — whether they’re on Facebook or Google — then those ads are going to show up at the top of search results in exchange for some cash. That means there’s no guarantee that anyone will actually click on them or even look at them at all! And if they do look at them, they’ll be less likely to take action because they’re already paying for something else (like a subscription).

Why you need to invest in SEO for your business

SEO is a digital marketing tactic that helps ensure your website appears at the top of search engine results pages (SERPs). It’s an excellent way to increase the visibility of your business and generate leads from customers who are actively seeking out your products and services.

There’s no denying that SEO brings significant benefits to any business. According to a study from BrightEdge, 92 percent of online experiences begin with search engines, and 50 percent of those searchers click on organic search results before clicking on paid ads. By optimizing your website for SEO, you can increase traffic, boost sales and generate more leads by appearing at the top of SERPs.

But why should you invest in SEO? Here are five reasons:

It improves brand awareness

SEO helps build authority around your company or brand through keyword rankings in SERPs. This contributes to your overall reputation as an industry leader by allowing prospects to find relevant information about you easily with Google searches. The more people see you in their searches, the more they will associate your brand with success — which translates into increased recognition among consumers and potential customers alike.


Ishat Narain