The Next Big Thing? How Content Goes Viral

The Next Big Thing? How Content Goes Viral


Every business wants the content to reach audiences far and wide. But determining how best to get to this goal can be harder than many brands think. If you’re looking to get the word out about your business, you might be curious about how content goes viral. 

Many brands want to go viral in 2022, but failing to understand what virality is and what it can mean for a business can make the experience potentially as harmful as it is helpful. It’s important to educate yourself ahead of time.

What do you need to know about social sharing and how to go viral? Read on and we’ll walk you through the basics.

Visual Content Goes Viral

If you look at everything that has gone viral, say, in the past year or two, you’re bound to see a common trait among all of it. It’s all visual content: photos and videos. 

Funny memes are among the most popular viral content, and they generally consist of images, possibly with some words attached. 

If you’re hoping to go viral yourself, you’ll need to think in a visual manner. You know the saying a picture is worth a thousand words? Viral content is the best possible example of the truth of that statement. 

If you want to gain traction online, a single image or a short video is going to be your best shot. Lengthy articles, long-form videos, and anything fully text-based are going to have a very hard time gaining virality.

Short, succinct, and image-based content is what will get people talking. You can use a meme generator to create this kind of content quickly on your own. 

Depends on the Audience

The other important thing to remember about virality? What goes viral in one corner of the web may not find any sort of audience in another.

There are all kinds of different people on the internet and they all have different tastes, backgrounds, and senses of humor. There’s no short answer key to viral content because it depends on what audience you’re attempting to target. 

If you’re looking to make your blog posts go viral, you’ll want to consider the audience you’re looking towards. Do your research on what kind of content they respond to and what might be driving this response.

The reasoning will likely be very different for an elderly demographic as compared to a young one, for example. You’ll need to keep this in mind and hone in on your audience before you start trying to craft your content.

How Content Goes Viral

If you’re looking to gain a larger audience in the coming year, you’ll want to focus on expanding your reach online. Understanding how online content goes viral can help you to achieve this goal. The above information can help you better understand the basics. 

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Ishat Narain