Show Your Strengths: The Do’s and Don’ts of Marketing for Personal Trainers

Show Your Strengths: The Do’s and Don’ts of Marketing for Personal Trainers

Are you struggling to draw new clients to your personal training business? You’re not alone. Nearly 70% of marketers have the same problem.

With marketing for personal trainers, you can set your brand apart from others online. Then, you can generate leads and help more clients. 

Improve your personal training marketing strategy with these do’s and don’ts today.

  1. Don’t Make Assumptions

First, don’t make the mistake of targeting the wrong clients. Instead, gather audience research. For example, you might define clients based on:

  • Age
  • Gender
  • Location
  • Salary
  • Career
  • Marital status
  • Pain points

For example, you might have some clients who are interested in slimming down versus bulking up. Maybe you have older clients with different priorities than your younger clients.

Research can help you determine how to best reach your clients and appeal to their needs. The research you gather will inform your personal training marketing strategy. 

When you start using marketing for personal trainers, keep gathering research, too.

For example, determine what search terms people use to find you online. Those queries can change throughout the year. Continue gathering research for stronger strategies. 

  1. Do Set Goals

Before using marketing for personal trainers, it helps to determine what you want to accomplish. You likely tell your clients to set their own health and fitness goals, too.

Goals will help you track your progress using key performance indicators. If you’re not meeting your benchmarks, you’ll know to make a change.

Outlining goals can determine which marketing services for personal trainers you need, too. 

For example, you might want to boost brand awareness, website traffic, or book new clients.

To accomplish these goals, use search engine optimization and digital advertising. 

  1. Don’t Neglect Your Value

Your experience and expertise as a personal trainer are unique. Show off your expertise through content creation. Provide your clients with helpful tips they can use to accomplish their fitness goals. 

Highlighting your unique value will set you apart from other competitors. 

  1. Do Create Content

As you use these marketing tips for personal trainers, make sure to consider your content creation strategy. Content can help you draw in website traffic and leads. It can also boost your credibility in the industry.

Create content based on the questions your clients are asking.

Then, use search engine optimization (SEO) to help more people find your posts online. Nearly 70% of experiences online start with a search engine. SEO and pay-per-click can help you reach more clients.

  1. Don’t Focus Only on New Clients

Don’t make the mistake of focusing only on lead generation. Make sure you’re nurturing your existing leads, too. 

  1. Do Outsource

Marketing services for personal trainers can help you expand your reach online. You can generate more leads than ever before while boosting your ROI. You can check this link to learn more.

Stronger Strategies: 6 Do’s and Don’ts of Marketing for Personal Trainers

Don’t let your personal training marketing strategy lose bulk. Instead, follow these do’s and don’ts of marketing for personal trainers. Following these tips will help you gain new leads in no time.

Searching for more tips? You’re in the right place.

Get started with our latest guides today. 

Ishat Narain