Many local businesses don’t have physical stores, which makes it more challenging to market their products or services. There are some common local SEO errors small businesses need to avoid.
Never ignore local page optimization
Each web page offers a chance to reveal how your business differs and why it appeals to local clients. Get your store listed on Google My Business or other listings or community directory like Bleen that helps the Australian residents to find the local traders nearby.
The target audience even desires to learn more, so create useful localized content on your site. Potential customers and search engines adore useful content. Establish links with location-based companies and businesses. Local backlinks offer potent credibility to Google, thus validating business genuineness.
Never neglect local page structure
Local businesses serving multiple areas need to create a separate web page for every location. The state and city zip code, local backlinks, and localized content will help to enhance that page’s search visibility on local searches. Ensure that local page NAP details match with every business listing and mentions on different directories.
If your business has a single location and if you create a separate location page for every neighborhood then you are sending a spammy signal. Google is smart and aware of different locations, so beware.
Sidestep manual listing management
Generally, local companies are established and have lots of happy customers around the area. It is found that they are still managing their business listing online manually and occasionally.
Today, there are hundreds of directories that you are unaware of, which may be revealing your business details. Wondering how they got your NAP? Business directories acquire these details from other directories or your website or your social channel profiles. Such infinite crawling cycles produce duplicate information, which confuses search engines and reduces search scores.
Overlooking duplicate issues or rogue listings
Several online directories scrape your business data from across the internet to earn money. However, this can damage your ranking and customer trust. Manually fixing this issue is time-consuming and if overlooked you are splitting your virtual authority in half.
To control the automatic updating process, you need to claim your listing on the free business directory Australia like Bleen or GMB or other influential directories. Claiming means using advanced tools that alert you about duplicate or rogue listings. Fix these duplicates and ensure that your business detail is reliable and consistent across the internet.
Don’t ignore Google guidelines
Marketers and business owners ignore following Google’s guidelines. Mistakes are simple like ignoring name consistency or setting service beyond a two-hour drive, which can damage your local search ranking and Google can suspend your profile. Avoid using a virtual office or PO boxes, if your business has no physical storefront. It is a red flag associated with your credibility as a local service provider.
Local SEO is an exhausting process aimed at search positions. To succeed in local searches focus on offering helpful details to the target audience. Visit online business articles and news portal BusyFox. You can even publish helpful content for the local community, which is a key to local SEO success.