David Hieatt of Hiut Denim fame wrote in his book Do Purpose;
“The best brands in the world make us feel something. They tell us their dreams and what they want to change. They bare their soul. And it touches us. At some point, we stop being customers and become fans.
These companies have a reason to exist. They know why they get out of bed in the morning. They have something that most brands don’t have: A Purpose. And, it is an incredibly powerful thing.”
A new wave of brands are doing things the right way and making us feel something and connect with them, they have the Purpose Mr Hieatt talks of. We sit down with a handful of inspring brands to ask them what their purpose is, what they want to change, how their customers become fans, and how they build their culture. Feat. Richard Hamshire of McNair Shirts, Antonio Weiss of Thomas Clipper and Dom Bridges of Haeckels.
Music courtesy of bensound.com